behind the label

Hi, I’m Hester, the founder and creator of Our Journy.

Our Journy is the next chapter on from our previous clothing brand, Breast Dressed. Our ethos and values haven't changed, they are at the heart of everything we do. But I knew I needed our messaging to be more clear on who we are and what we are striving to achieve.

We are a slow fashion brand that creates easy to wear clothing to support you through every chapter of womanhood. To make women feel epic throughout all stages of life.

This is Our Journy, our collective, our community.

Our garments will still be maternity and breastfeeding friendly, but this being an added bonus not the main focus of the brand.

Our Journy perfectly encompasses what I am trying to achieve – clothing for everyone, for everything, for every stage, for every day.

about me

I grew up in Leicestershire, in the UK. Fashion was always my world as my mum was a swimwear designer and my father a distributor for swim and surf brands. It was an industry I could always see myself in.

I have worked as a fashion designer in New York, London and spent most of my career in Hong Kong. But when I moved back to the UK in 2018 I felt burnt out and disconnected from what I loved about fashion. I didn’t want to keep feeding the fast fashion machine—I wanted to create something meaningful, thoughtful, and long lasting. That’s when I started my next chapter: building a brand that feels true to me.

Throughout my career I witnessed the significant issues in the fashion industry – the lack of transparency on where fabrics are made, in what condition garments are produced and how much wastage there was in creating these raw materials. Let alone seeing unwanted garments be burnt, sent to landfill or shredding stations. Seeing for myself as I travelled the world visiting factories and fashion offices it was clear that I didn’t want to bring these issues into my brand, I wanted to create something different.

Read my full interview here.

how it all began

My journey into being a small business owner began in 2020, when I developed Breast Dressed during the first Covid lockdown. A brand of sustainable, fashion led maternity and breastfeeding wear. All designed and made ethically in the U.K.

I have always had a passion for designing functional clothing, clothes with a meaning and a purpose that solve a problem. So diving into the maternity space seemed like a challenge I couldn’t wait to get stuck into.

I wanted to create a collection
of fun and stylish clothes for mums that could be worn throughout all stages of
mum-hood, through pregnancy, breastfeeding and beyond. I wanted them to have longevity and versatility and not just be worn for 9 months and then thrown
away. We created sustainable and versatile alternatives to fast fashion throw aways that can be worn all year round and for many years to come.

Fast forward almost 5 years and it was time to expand my brand messaging to a wider audience, this is where Our Journy began.

our essence

We pride ourselves in creating clothing that can be worn and loved for life. We only design and make limited pieces that are easy to wear, functional, comfortable and timeless. We don’t follow fast fashion trends or seasons, instead we focus on flattering yet stylish silhouettes that suit a multitude of body shapes and adapt with our changing bodies.

Ethically crafted in the UK using natural fabrics, every piece we make is made to last.

brand mission statement

Consciously designed and mindfully made womenswear to flatter every body, at every
stage. Easy to wear clothing to support you through every chapter of womanhood.
Maternity and breastfeeding friendly. Limited pieces, made ethically in the UK
using premium fabrics.

Buy Women Built

Hester is so excited to be a member of Buy women built. An inspirational community of trailblazing female founders and influential brands.